Are You Getting The Most Out Of Your Database?
Summary:
Imagine how much
simpler your life would be if you had all your business
contacts together in one place. One click of your mouse would reveal how
effective your latest marketing campaign has been. Know at a glance which of
your products/services is the most profitable.
Keywords:
database, design, management,contact, marketing,campaign, custom
Article Body:
Imagine how much
simpler your life would be if you had all your business contacts together in
one place. One click of your mouse would reveal how effective your latest
marketing campaign has been. Know at a glance which of your products/services
is the most profitable.
Your custom-designed database will put this information right at your
fingertips. Today, I'd like to share with you my tips for ensuring that your
database gives you the business information you need when you need it!
What is a database?
A database is a collection of information relating to a particular topic kept
together in one place, for you to access whenever you need. You can use a
database to simplify your:
MARKETING CAMPAIGN--Set up a database to plan your marketing campaign; track results of your marketing
campaign; or analyze trends in your marketing campaign.
CLIENT & CONTACT MANAGEMENT--Set up a database to keep track of your
clients and contacts; analyze your business--which products/services are the
most profitable; or see which clients are buying which product/service.
FINANCIAL MANAGEMENT--Set up a database to keep track of your spending; manage
your invoices to clients; or monitor overdue invoices.
MEMBERSHIP ORGANISATIONS--Set up a database to keep track of members; send out
membership renewal letters; or monitor subscriptions.
Your list for database uses will likely be much longer--just brainstorm a list
of all the places where consolidated information would make your life
easier!
The secrets of the planning
You want to get the most out of your database, right? Then make sure to plan it
right from the start.
Before you go running off to set up your database you need to ask yourself
these important questions:
:: What do you want to use your database for?
:: What data do you want to keep track of?
:: Who will be collecting the data?
:: How much data is there to collect--50 records or 500 records?
:: Who will be doing the updates?
:: What reports do you want your database to generate?
You may find it easiest to map this out on a piece of paper first. Work out how
your database is going to fit together. How will each category relate to the
others?
Get the maximum use out of your database:
By now, you've invested a lot of time in your database plans, design, and setup. Don't miss this important step:
getting the most out of your creation.
First, you'll want to make the database as easy to use as possible. Create one-click touches to produce the information
you need. Set up shortcuts so you can create the most important reports
quickly. And make sure you really consider the easiest way to enter new
data.
By applying this advice in your own database, yours will be easy to use
AND have the maximum use value for you!
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